Cladco Decking | Product Visualisation
In a recent project, we have truly seen the benefit of using product visualisation over photography. We partnered with Cladco, leading suppliers of composite decking within the UK. They came to us asking us to help them produce visualisations to market their products.
More often, we are visualising architecture, but the 3D process is the same, but with complete control of lighting, weather, landscapes and props.
The process was to create an exact representation of the products by taking studio photos to observe its qualities – the abrasiveness, smoothness and colour. Armed with this information we set to work making 3D models of each board type.
For more information on this project and at the benefits of product visualisation over photography, check out our blog post