Interior design has boomed in the last 10 years. The mass filtration of websites and apps like Instagram and Pinterest have thrust the need for interior excellence and grandiose into the timeline of your average homeowner. The unavoidable interior trend of the ‘feature wall’ remains in many homes around Britain still, as yet unplaced by pale greys and pink pastel hues. Swedish furniture tycoon IKEA has paved the way for interior change, blending perfect form as well as functionality with a price tag that most can afford! So with all of these tools making interior design more possible and practical than ever, what can the professional interior designer do to still be noticed and stay relevant as the industry evolves?

The increase in accessibility to online interior design services is also threatening the profession, with mainstream UK companies such as Topology interiors and Homewings offering affordable but remote interior design help and advice. Chief Executive of Modsy, an online interiors platform from the US’, Shanna Tellerman writes in an article for Architectural Digest “As visualization apps and communication tools continue to improve, designing rooms in the virtual realm with far-flung designers will also become increasingly easy and attractive. “We will not distinguish as strongly as we do today between what we consider the offline physical world, and online,”” The article continues, suggesting that 3D visualisation will, as technology advances, become central to most design based projects.

In Bristol, the populist trend for conceptual interiors and functional design is equally as adept, with Bristol-based designers such as David Hutton Interiors and Tme Interiors already featuring 3D visualisations as part of their offered services and portfolio. The potential for an interior design artist to sell their vision long before concrete work has begun on the exterior form is an obvious benefit to those considering this type of presentation for their work, the benefits, however, go far beyond this. Being able to market various design concepts for the same space becomes possible with the use of CGI images, as well as enabling the opportunity to correct costly design mistakes before work has even begun.

So much of interior design work is about selling a concept, an atmosphere and mood encapsulated in intelligent design and configuration. Learning the skills of 3D visualisation can turn your abstract concept into tangible reality, right under your fingertips.


Design Week

The Telegraph


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