Providing potential buyers with the dream opportunity
Designing a marketing package for a property development is a full-rounded approach, building a reputation, communicating values and selling an aspiring lifestyle.
We did this for a new development in Blackawton, South Devon. Our full marketing suite included designing the development branding, a brochure where we conveyed this brand and a website that hosted all the other visualisation materials – animation, location film and CGIs. Every element helps tell the development; story – moreover, the lifestyle a buyer could have. Design for a property development.
The face of your brand
Greenslade is set in the rolling hills in an area of outstanding natural beauty, so this is what we focused on in the composition of the CGIs and the location film especially.
The design of the logo was the beginning of the story, created from getting to know our clients Ashman developments, and their vision. We researched nearby developments, competitors’ logos and other brands that communicated a logo which represented their landscape well.
The outcome was a square icon which was a window into graphic curved shapes in block colours representing the rolling hills. These are so characteristic of the location, view and lifestyle that it was the central theme we chose to represent within this marketing package.
Print digital, make it accessible
A brochure extended this story, with each turn of a page the curved graphic element contains images and copy speaking of the home’s situation, paired with the exterior CGIs showcasing the detached houses with their accompanying private paddocks, private parking, terraces and garages.
A landing page website design was created to kickstart interest, with a digital downloadable brochure to view the whole marketing package.
Take potential buyers on a journey
All these design elements, work together with the visualisations (CGIs, animations) to tell the same story – a lifestyle that is created by the location (seen in the location film), idyllic houses represented in the exterior and interior CGIs and animation, all wrapped up into the development name and brand which is recognisable and tangible.
The copy of the brochure walks a potential buyer through the dream on offer, the specifications and information about what to do next… (What’s left to think about?!)