Aller Gardens

Branding
for
success

Company and Development Branding

Branding for success – Smart branding is the lynchpin that ties your development’s marketing together.

Branding drives successful marketing and sales. It tells your buyer about the type of development you’ve created.

It reinforces the quality they should expect, informs them about the location, and much more.

All before they’ve even opened the first page of your brochure.

As you might be able to guess, we think it’s pretty important. That’s why we’re so keen to make branding the first thing you think about when creating your development’s marketing package. Not a little extra thing to tack on at the end.

Andas Homes - Chapel Wold logo
Branding is your first impression

Branding is your introduction to your client. What do you want to say about yourself and your development?

Do you want to say that you’re passionate about every aspect of the design? That even the finest detail has been carefully considered?

Branding can talk for you. Before a prospective buyer even really starts considering your homes, your branding can be the first step that welcomes them through the front door.

Initially, it’s easy to dismiss it as trivial or pointless. But when it’s not doing its job, it can be very obvious indeed, completely scuppering your sales.

So, take a step back and think for a minute: what does your current branding really say about you?

 

Aller Gardens logo design a floral A icon, with contemporary type on a sage green background
The foundation of your development marketing

Those quality CGIs we’re creating for you will go a long way to show off how it really feels to stand inside your new development. They’re engaging. They’re realistic. You can even extend them to full virtual tours, a powerful marketing tool.

Yet you’ll find something doesn’t feel quite right if you plug them into a template website or generic brochure.

Because on the one hand, you’ve got these awesome CGIs. On the other, the place you’re displaying them is completely disconnected from your brilliant, innovative vision of the development they’re presenting.

But if your vision, your branding, and the way you display your development marketing all sing from the same hymn sheet, you create a cohesive message that sells your development so much better than a bunch of disconnected elements.

Branding for success - Sutton Orchard
How we do branding

Completing all of your development’s branding under the same roof means we can make sure the quality is high throughout. We can also take you on a comprehensive journey to create a brand that works to sell your development:

  1. Research – we start by researching your development, competitors, other brands with a similar feel or target audience, logo styles, and colours.
  2. Concepts – we create three different concepts for you to explore. You’ll see how we’ve gotten there and how they’ll look in your brochure, on hoardings, and on your website.
  3. Refinement – two rounds of amendments are incorporated so you can ask for tweaks to your chosen logo. We’ll work on it together until you’re completely happy with any thoughts explored during the process.

View your full logo pack – it contains a full range of print and digital formats along with brand guidelines as a reference to ensure the consistency of your future brand.

 

Branding for success - Horndon Field logo
Branding for success - The Lookout
Let your brand speak for your vision

Our goal when developing your branding is to create that synergy between the intention of your development and its first visual impression.

We do this by bringing in elements of your development’s architectural design, the location, what you’ve told us about your passions, and more. It’s not just a template. It means something.

Our approach also ensures you understand why we’ve brought all those different ideas in, how we’ve used them, why they’re there, and makes you part of the process.

Branding for success - Richmond Grove
Start selling right from the start

Your branding says a lot about you and the homes you’ve created. It also complements and enhances every other part of your marketing package.

Branding that’s generic or cobbled together from a template is a box-ticking exercise. But branding that’s been carefully developed to be part of your vision is a powerful statement of your intent.

Even before a potential buyer opens the first page of your brochure or pores over your impressive CGIs, this kind of branding starts to do its work.

It introduces potential buyers to your vision. It empowers the rest of your marketing. And starts selling your development.

Get in touch

To find out what package we would recommend for your development, get in touch and tell us about your vision. We can take it from there.