Humans are visual by nature, and are intrinsically tuned to respond to cinematic content. As an innately visual field, it’s only natural that architecture relies heavily on images as an integral part of the design process. The rise of technology has gone hand in hand with a host of advancements. This has allowed architects to elevate their visuals to the next level. In this blog we will discuss architectual rendering services that are available in Surrey.
Architectural rendering is one of the most notable developments, and is now used across all niche verticals, from designing luxury homes and residential complexes to creating commercial developments and iconic modern buildings.
So what exactly does the term describe, and why is it so important in the contemporary architectural landscape?
Architectural rendering: 101
In simple terms, architectural rendering refers to the art of creating two or three dimensional images that bridge the gap between blueprints and reality. These photo realistic reproduction offer a dynamic overview of how a space will come to life.
A form of CGI, the process draws on a combination of expertise from both architects and designers. Purpose built software manifests ideas, allowing not just for structural reproductions but also for variations of camera composition, lighting and materials.
Creative by nature
While drawings and sketches are an integral part of the design process, they fail to reflect how an architect intends a space to feel. Architectural rendering empowers designers with the ability to manipulate emotions using visual elements. This allows architects to ‘walk’ prospective clients through a blueprint, and encourage them to visualise themselves in the space. From photo realistic interpretations and Mad Max inspired ‘urban wasteland’ effects to dreamlike aesthetics and ultra-dramatised depictions, architectural rendering allows architects to deeply express both themselves, and the nature of a space. The technique is a form of creative storytelling, with architects using strategic visuals to toy with emotions and influence the reactions of clients.
A global movement
There’s no denying that across the globe, architectural rendering has ingrained itself as a fundamental part of the design process. The latest statistics from the Research and Markets “Global Architectural Rendering Software Market 2016-2020” report reveal the extent of the movement, predicting that the market is set to grow by 29.37% by 2020.
Architectural rendering in a practical context
Not only does architectural rendering serve to inspire, excite and anthropomorphise visions, but it also brings a host of practical benefits to the table. Projects may arise from drawings and sketches, but the intangible nature of traditional blueprints means that design errors can be easy to miss. Using architectural rendering to digitally ‘build’ a project allows architects to identify both major and minor design issues, before they materialise as expensive on-site problems.
Without a doubt, architectural rendering has transformed the contemporary architecture landscape. The scene is flourishing in Surrey, where architects use rendering as an invaluable design tool. From inspiring private clients to commission premium properties in the picturesque Surrey countryside to winning contracts for exciting new developments in commercial hubs. Our bespoke, visually stunning interpretations are designed to transform ideas into sentient projects.
Archilime are architectural visualisation experts and we are dedicated to transforming your creative vision into reality. If you would like to discuss this article or any of our services in greater detail then please feel free to get in touch via email firstname.lastname@example.org or give us a call on 01364 654 267.