For Architects, there’s an intrinsic desire to turn lofty visions into tangible structures. This is the end goal, but what about the process of pinpointing exactly what it is that needs to materialise? While sketchbooks and charcoal pencils still play a fundamental role in the initial design phase, modern technologies have elevated blueprints to a whole new level.

Cue the arrival of 360-degree panoramic computer generated imagery. Or as the industry likes to refer to it, CGI.


The ‘surround sound’ equivalent of the architectural sphere, panoramic CGI allows architects, developers and designers to immerse clients and colleagues in a wonderfully realistic interpretation of what’s to come. Essentially, it empowers creators with the technology to visualise unbuilt spaces, and places. The result? Immersive, compelling and effective communication that leverages the intrinsic human infatuation with visuals.

Must have architectural ammunition

360-degree panoramic CGI is a must have tool for Architects when tendering for projects. As well as sketches, measurements and mood boards, visually stunning 360-degree panoramic interpretations of the finished product back up proposals with a formidably competitive edge. At their fingertips, key persons can reconnoitre the projects they’re considering investing in, and tour sites as though they were already built.


As well as construction projects, CGI is a highly effective way of visualising larger public spaces. Drawings can only depict so much, but with 360-degree panoramic digital imagery architects can fashion a ‘walk through’ experience. For sprawling outdoor spaces where drawings simply don’t do a concept justice, CGI steps-up.

Working smarter, and faster

CGI technology has also materialised as a valuable tool for architects in search of planning permission. A tediously long and bureaucratic process, securing planning permission tends to be wrought with obstacles. With CGI on-side, architects and developers can issue decision makes with visual interpretations of exactly what’s being proposed. This gives them an alternative to piles of paperwork, and can significantly speed up the decision process.


Another key benefit of CGI is its capacity to help architects identify problems, before they materialise. In the architectural landscape, the cost of fixing errors and oversights can cripple a project. When digitally constructed using final blueprints as a reference, architects are able to pinpoint any problematic areas from the word go. Ultimately, this saves both time, and money.

CGI in the B2C arena

As well as using 360 degree panoramic CGI to bring architectural visions to life, it’s also emerged as a new trend within the luxury real estate market. The technology has allowed ‘off the plan’ property developers to tantalise potential buyers with visual tours of properties that are yet to be built. This means that before committing a weighty sum of cash to a down payment, buyers can gain visual insight into exactly what they’re purchasing.


Of all the technologies that have emerged over the past decade, 360 degree panoramic CGI is without a doubt one of the most powerful. It’s categorically transformed the design process, and presents a host of benefits for architects, developers, investors and clients alike.

Archilime are architectural visualisation experts and we are dedicated to transforming your creative vision into reality. If you would like to discuss this article or any of our services in greater detail then please feel free to get in touch via email or give us a call on 01364 654 267.