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Architectural Photo-Montage’s needed for planning applications?

Architectural Photo Montage – A standard requirement for successful planning applications?

The majority of successful property development planning applications now include a 3D photo
montage of the proposed development in situ. Less than five years ago when Archilime started out,
it was only the higher-end developments that would approach us to commission this kind of
detailed photo real imagery at the planning stage, now everyone’s at it! What used to be
considered nice to have for a planning application is increasingly viewed by planners and
developers alike as an essential component of any serious project proposal.

It seems that the more planning officers see photo-montages, the more they like them. It is
undeniable that nothing brings a project to life like seeing photo real three dimensional images of a
development in its surrounding context. Not everybody is gifted with the ability to imagine complex
2D drawings of structures in three dimensions, but we can always give them a helping hand!

Planning authorities nowadays recognise and appreciate the value of photo-montages for providing
an accurate rendition of how the finished development will sit in its surroundings and the impact it
will have on the immediate environment. As a result they are becoming evermore sought after, with
some clients reporting that planning officers have gone so far as to request a photo-montage as a
core element of a planning application for a particularly delicate or complex site.

We take pride in the fact that, by rendering highly accurate Photo-montage imagery of a project
proposal, we allow all parties to have a tangible sense of the finished development and to make
good decisions about its execution. Whilst our clients needs and wishes are paramount to us, we
believe in delivering accuracy above all in our imagery, to keep all parties happy and to safeguard
the integrity of our profession.

Commissioning a photo-montage of your project is as simple as providing us with a few high
quality photographs of the site and the architectural drawings of your proposal. From this we will
create a 3D rendered model of your property and drop it into the existing site surrounds to
provide a highly accurate impression of the finished development in context. This approach is
quicker to produce and therefore less costly than a full 3D architectural visualisation. Photo-
montages can be arranged and submitted in a matter of just a few days and yet provide a huge
amount of visual information for planning officers who are considering your proposal.

To find out more and get ahead of the game before going to the planners, give us a call to talk
through your project and we can get advise on the best way to present your project visually for
maximum impact.

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